The Scandi Group
Develop a brand identity for a high end Scandinavian investment group.
BRIEFExecutionLogo and identity created for the client, pulling inspiration from modern wordmarks and old Scandinavian design.
Project scope
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Various concepts created for the logo.
Web of wyrd
A simple mark to portray the future endeavours of the business, while linking to their Scandinavian routes. I took inspiration from the Web of wyrd, but changing the linking lines to push upwards to the future, while also linking to the past (first vertical line).
The Web of Wyrd is a lesser-known Nordic symbol in Norse mythology that embodies the concept of interconnectedness between the past, present, and future.
