MG Midwives

Freelance

BRIEF

Create a logo for a small midwives company, it was important to ensure the identity felt like it could be a brand, and not a small indepenent company.

Execution

The icon was born from simplifying a pregnant womans silhouette, and tweaking to subtly include the brands initials. The icon when tilted also presents a heart symbol that can be used as a graphic boundary shape.